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GE Is Awesome

In one of the coolest ad campaigns I've seen, GE is making use of TiVo and other DVR technologies. Their Ecomagination campaign contains one-second clips at the end of each commercial that, when slowed down, actually plays out a series of funny slides.

Mark (my roommate) and I spent a few minutes trying to figure these out. I got fed up and checked online instead, and found this site. Check it out. Pretty cool little shorts.

And they seem to be working. On average, viewers are spending up to three minutes trying to decipher the messages. Amazing, really.

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